Difference Between Micro and Macro Influencers

According to Mavrck, macro-influencers are individuals with 10,000 to 1 million followers, and micro-influencers have 500 to 10,000 followers. However, some people define them as people with 100K or more followers, and micro-influencers as those with 1K to 100K followers.

1. What is a macro influencer?
2. What is considered a micro-influencer?
3. Who would be considered examples of macro influencers?
4. What is an Instagram micro-influencer?
5. How many followers do you need to be an influencer?
6. How many followers do you need to become an influencer?
7. How much do micro influencers get paid?
8. How do micro influencers get paid?
9. Why are micro influencers better?
10. How much do macro influencers cost?
11. How do you classify influencers?

What is a macro influencer?

Macro-influencers are very well-known influencers, often having more than a million subscribers. The limit varies but they are most often estimated at more than 150,000 subscribers, and we often speak of mega-influencers above 500,000 subscribers. ...

What is considered a micro-influencer?

Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. They could be a food blogger, traveler, a local fashionista, or a fitness guru - just to name a few.

Who would be considered examples of macro influencers?

Macro influencer examples

Photographer Jesse Driftwood is a great example of a macro influencer with big reach and high levels of engagement. He has 162k followers and an 8.19% engagement rate according to Social Blade.

What is an Instagram micro-influencer?

Micro-influencers on Instagram are users who have a smaller number of followers than large influencers, but with high engagement. Mediakix defines a micro-influencer as an Instagrammer with between 1,000 and 50,000 followers.

How many followers do you need to be an influencer?

Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers.

How many followers do you need to become an influencer?

Indeed, micro-influencers are likely to have up to around 100,000 followers, although this number is often lower.

How much do micro influencers get paid?

On average, micro influencers earn between $250 and $300 for a sponsored post. Karwowski said a typical micro influencer (a creator with between 5,000 and 100,000 followers) earns $150 in cash payment for a sponsored post plus an additional $100 to $150 in added value from being sent a free product or service.

How do micro influencers get paid?

It's somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold. ... Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser.

Why are micro influencers better?

According to the study, engagement gets better with the fewer followers a person has. Micro-influencers aren't typical celebrities, experts, or public figures. ... Their audiences are hyper-engaged; so, if a brand works with a highly-relevant micro-influencer, it can extend the reach and user engagement significantly.

How much do macro influencers cost?

That's why influencers on the platform charge an average of $25 per post, per 1000 followers. For perspective, here are some potential influencer marketing prices on Facebook: An influencer with 10,000 followers could charge $250 per post. An influencer with 100,000 followers could charge $2500 per post.

How do you classify influencers?

The standard Instagram influencer tiers are as follows:

1. Nano-influencers: 1,000 – 10,000 followers.
2. Micro-influencers: 10,000 – 50,000 followers.
3. Mid-tier influencers: 50,000 – 500,000 followers.
4. Macro-influencers: 500,000 – 1,000,000 followers.
5. Mega-influencers: 1,000,000+ followers.