Difference Between ATL and BTL Marketing

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; ...

1. What is ATL and BTL marketing?
2. Is Social Media ATL or BTL?
3. What does ATL mean in marketing?
4. Is ATL digital marketing?
5. Is SEO an ATL or BTL?
6. How do you do BTL marketing?
7. Is Atlanta an PR?
8. Is sponsorship ATL or BTL?
9. What does ATL mean on Instagram?
10. What does TTL mean in marketing?
11. What is the meaning of direct marketing?
12. Why is it called above the line?

What is ATL and BTL marketing?

"ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. ... "BTL", or "Below The Line", suggests that the advertising is going to target a specific group of potential consumers.

Is Social Media ATL or BTL?

PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them.

What does ATL mean in marketing?

Above the line (ATL)

This kind of marketing is untargeted towards the individual and is good for creating brand awareness and goodwill. Due to a large network being covered, companies would generally use ATL for new product launches, or to create impact surrounding a brand.

Is ATL digital marketing?

Above The Line (ATL) and Below The Line (BTL), digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact).

Is SEO an ATL or BTL?

Below-the-Line (BTL)

Both large and small businesses use these BTL techniques, which include paid search, social media marketing, special events, content marketing, search engine optimization (SEO) and public relations.

How do you do BTL marketing?

BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level.

Is Atlanta an PR?

than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.

Is sponsorship ATL or BTL?

Sponsorship. Sponsorship is a partnership with different corporates or events to get more impressions and is usually carried as a part of brand building strategies at a BTL level.

What does ATL mean on Instagram?

ATL — Almost Too Late.

What does TTL mean in marketing?

These days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing!

What is the meaning of direct marketing?

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Why is it called above the line?

What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing techniques using mass media such as TV, Radio, Billboards or the Internet. The term “The Line” came from a specific ad campaign. ... “The Line” should also be thought of as being between mass media and one-on-one communications.