Difference Between Above the Line and Below the Line

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; ...

1. What are above the line and below the line media?
2. What is ATL BTL and TTL marketing?
3. What does above the line mean?
4. What does ATL mean in marketing?
5. Is Digital above or below the line?
6. Is Atlanta an PR?
7. What does TTL mean in marketing?
8. Is billboard advertising above the line?
9. Is a line producer above the line?
10. Is an editor above the line?
11. What is above the line advertising?

What are above the line and below the line media?

Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. Above-the-line methods are ideal for general brand awareness, while below-the-line tactics are preferable for fostering direct relationships with potential customers.

What is ATL BTL and TTL marketing?

ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertising. BTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conversions. TTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns.

What does above the line mean?

"Above-the-line" refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures. ... Often, the term is used for matters related to the film's production budget.

What does ATL mean in marketing?

Above the line (ATL)

This kind of marketing is untargeted towards the individual and is good for creating brand awareness and goodwill. Due to a large network being covered, companies would generally use ATL for new product launches, or to create impact surrounding a brand.

Is Digital above or below the line?

Digital marketing has challenged both approaches and is actually Through The Line (TTL). Through The Line marketing takes an integrated approach ensuring both direct and larger reach mediums are utilised, the focus of such campaigns is conversion.

Is Atlanta an PR?

than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.

What does TTL mean in marketing?

These days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing!

Is billboard advertising above the line?

Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.

Is a line producer above the line?

What Are “Above the Line” Jobs? There are only a few film jobs that are consistently above the line—director, executive producer(s), producer(s), screenwriter(s), casting director(s), and principal cast.

Is an editor above the line?

You may have expected to find important personnel such as the director of photography, editor, and production designer above the line, but these roles are actually considered below the line by this traditional metric. ... And second, the DP and production designer are considered technical roles rather than creative ones.

What is above the line advertising?

"ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. ... "BTL", or "Below The Line", suggests that the advertising is going to target a specific group of potential consumers.