Advertising

Difference Between Advertising and Promotion

Difference Between Advertising and Promotion

Advertising generally refers to controlled, paid messages in the media, while promotion includes paid and free marketing activities, such as sales or sponsorships.

  1. What is advertising and promotion?
  2. What are the 4 types of promotion?

What is advertising and promotion?

Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company. ... Advertising may be one form of promotion.

What are the 4 types of promotion?

There are four basic types of promotion: 1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity.

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